Case study: Bloomberg Philanthropies
Bloomberg Philanthropies focuses on five key areas for creating lasting change: public health, environment, education, government innovation, and arts & culture.
How do we help make their live event experience more inclusive, accessible, and unexpected, with the aim of building a bridge between attendees and speakers?
Our job was to design the first impression.
Bloomberg Philanthropies’ creative team, led by Doug Bernstein and Jennafer Savino, asked Noisy Neighbor to create a visual sequence that would introduce and entertain the attendees of the 2018 Bloomberg American Health Summit while they found their seats. We were tasked with creating the first impression that the attendees would have when the program began.
It needed to be impactful, ontological of the brand; and an experience that everyone in the room could feel a part of.
APPROACH: INTEGRATING GUESTS TO THE STORY
We proposed taking viewers on a journey composed of quotes and photographs from themselves and their peers, with the idea that seeing themselves onscreen before the program began would lock in their attention early and pay respect to the contributions that each of them are making.
We began our conversation with Bloomberg Philanthropies’ creative team about how best to work within the boundaries of the existing conference style guide. We all wanted to push the visual limits for the upcoming conference, and we proposed several options. The team chose a style based loosely on an interconnected web of attendee names, pictures, and quotes, looping organically in 20 minute cycles.
But, a logistical challenge: we would have less than 36 hours to photograph and interview attendees, edit, add to graphics, and deliver to the AV crew. The attendees arrived on a Wednesday night, and the sequence was slated to open the conference first thing on Friday morning.
We couldn’t have hoped for a better creative team at Bloomberg Philanthropies, and production would not have been possible without them. We refined the creative until we had an approved direction, and from there, we built an animated a template into which photos and quotes could be added later.
In order to facilitate the quick turnaround, we utilized a photo booth at the opening night party, and wrangled attendees to pose for a photo and answer a question, both of which would be used in the graphic.
Our team worked furiously through the night to edit the photos, transcribe the answers to our questions, and integrate it all into the event graphics template to meet the deadline for rehearsal the next day.
The strategy paid off. The photo booth was a hugely popular feature of the party, with guests eagerly stopping by for their photo and interview, and many guests lingering to meet and connect with with their fellow attendees.
The event was a huge success, and it opened with great energy. The attendees were very pleasantly surprised to see themselves on the main screen behind the stage, and the conference opened with the crowd buzzing.