Of course, every artist is better served by an agreement that gives them the most IP possible, but we also consider the scarcity of time. Our time is a finite resource, thus every hour spent reviewing a contract, or negotiating terms, is an hour that could be spent creating something new. Every project and every agreement has a different approach, and occasionally we find greater value, for ourselves and our clients, in simply giving away the secret sauce for free.
And we decided that we’re fine with that.
Our objective is to do our best work and set our clients up for success. If we are competing heavily on price, we are not setting ourselves up to do our best work. In addition, if a client can not afford to hire us for subsequent projects, then our involvement comes at a price for them and they are not setting themselves up for their greatest success.