Tag: brand

  • Show you care: what we mean when we talk about story

    Show you care: what we mean when we talk about story

    [vc_row][vc_column parallax=”content-moving-fade”][vc_zigzag el_border_width=”8″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][vc_custom_heading text=”Attention can be paid for or it can be earned.” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space][vc_column_text] If you are looking to spend less on advertising, if you are looking to reach a demographic that’s insensitive to interruptive messages (aka Millennials) or if you are looking to transition from customer-based selling to audience-based marketing, you have to […]

  • Attention is the new currency, storytelling is how you obtain it

    Attention is the new currency, storytelling is how you obtain it

    [vc_row][vc_column parallax=”content-moving-fade”][vc_zigzag el_border_width=”8″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][vc_custom_heading text=”Everybody is interested in the concept of story these days.” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes”][vc_empty_space][vc_column_text]Rightly so. Every brand, leader, entrepreneur, celebrity, consultant, thought leader–and we think everyone else–should be engaged in the practice of storytelling. This is how groups, tribes, and cultures are created. [/vc_column_text][vc_empty_space][vc_column_text]Stories help achieve that.  And the best way to get there […]